Motion
Breakfast Club Canada Campaign
Every child should start their day with a nutritious breakfast. In video games like Kirby and Mario Bros, eating helps you power up. In this advertisement, the player can defeat the Bad Grade Monster by eating from the lunchbox and powering up. The campaign's purpose was to bring the importance of a healthy breakfast into a child's life by using retro video games to get the viewer's attention and bring a sense of nostalgia.
Young
Short lyric video of Sam Smith’s song “Young”.
Many individuals change their personalities to fit the mold that society believes someone should be. The purpose of this video was using computer as a metaphor, hacking the system and breaking free from the strict coding.
CASE X:
The DNA Solving Game
Short infographic project using a murder interactive solving game to understand DNA and its different uses in solving real life crimes.
The player would play as a detective solving crimes where DNA is the key evidence. The player can get access to emails, websites, databases and much more by using sensitive keyword search. Cases are inspired by real cases where new DNA solved cold cases to wrongfully convicted individuals.