Design

What the [Ph*que] (pronounced like the swear word F*ck) is a bilingual digital magazine from the What the [#@*$!] Collection¨ the first issue being the English and French edition. The magazine focuses on telling funny and awkward misunderstandings that happened because of mistranslations. We believe that stories should be written authentically, word for word, exactly how they were told. Meaning, if you are telling your story in French, English or Frenglish the text should be written keeping all the expressions, slangs and made up words.

In collaboration with Énora Chéroux.